When you meet face to face with a new client or vendor, you get a wealth of communication cues. Tone of voice, gestures and body language speak volumes, creating a second dialogue along with the conversation you’re having. You’re experiencing that connection on multiple levels that online interactions just don’t offer.
That doesn’t mean your blog posts, newsletters and white papers are bland monologues, though. You have a number of ways to enrich the online experience for visitors to your site. Through multimedia presentations, webinars, case studies and written content that goes beyond dry business language, users can experience what you have to offer even before they arrange a meeting with you.
Video: Seeing Is Believing
People instantly respond to video. By including video as part of your static site or landing page, you give visitors a new way to experience your content. It’s your chance to demonstrate how your product works or illustrate key concepts of what you do to interested viewers. In an increasingly mobile online society, video’s a natural way to communicate on tablet and smartphone screens.
Building a video library also gives you an entry point to two social media channels that are continuing their rise in popularity: Vine and YouTube. Don’t forget about Pinterest; it’s enjoying a meteoric rise to fame, and videos are as pinnable as snapshots. As Sarah Perez at TechCrunch reports, Pinterest also supports animated GIFs now.