Do a little digging, and you’ll encounter some amazing blogs that never get the press they deserve. The blogosphere isn’t a pure meritocracy, and the most engaging bloggers aren’t always the most widely read. That goes for business-oriented and B2B blogs too, many of which are tremendously useful resources and interesting morning-coffee reads. You’ve got the great content; how do you get it out to a wider audience and build your blog’s reputation in your industry?
Blog with Authority
Where are your areas of expertise? That knowledge has tremendous value to your blog’s readers, and when you and your content creation team blog about it, you encourage visitors to share that knowledge with new readers. Get specific, too; the more details you offer, the more authority your words have. Think about how much more interested you’d be in a piece titled “5 Things You Can Do Today to Close Data Security Loopholes” than you would be in one about the importance of data security. You already know it’s important to protect your clients’ data, but only one of those blog posts gives you specific, actionable tips to accomplish your goal of improving security.