Plenty of businesses understand how important content is, but they don’t know what kind of content they should offer. Blog posts that read more like ad portfolios or lecture notes miss the mark because what customers want something from your blog that they don’t get from company website or landing pages: conversation. Blog posts are your chance to let your customers hear your company’s natural speaking voice. Social media is good for that too, but a blog lets you steer the conversation in ways social media can’t match. Here’s how to keep your company blog exciting enough to attract new readers and welcome them into your brand’s conversation.
Use Keywords Naturally
Businesses don’t just have blogs for human readers; they also want to satisfy their SEO marketing needs. When both purposes come together seamlessly, that isn’t a problem, but too often, blog posts turn into keyword-stuffed blurbs that turn away your regular readers. Keywords are still vital to SEO, but they should happen naturally, not get wedged into every sentence. If you look, you’ll see phrases such as ″business content″ or ″content marketing″ in our posts, but the keywords are just part of the overall conversation, not the sole purpose of it. You wouldn’t enjoy a conversation with someone who always said the same phrases, so don’t make blog readers slog through a sea of keywords either.