How many emails do you get a day? If you’re like the average American worker, your answer is in the low triple digits; if you’re a business owner or C-level executive, that number’s probably grown with every step you’ve taken up the career ladder. In that daily avalanche of email, how can anyone spot the few beautiful snowflakes you want your messages to be? If you want your cold emails to get noticed, the first thing you have to do is make them warmer.
People, not Prospects
Everyone who receives an email from you is more than a title or a position. You’re writing to people with names, busy jobs and a lot of other concerns that seem more pressing than another cold email. To get a chance with them – and remember, you only have about three seconds before they decide whether to delete your mail sight unseen or open it – respect their individuality and their time. Use the data your marketing automation and CRM team has compiled to address recipients by name. When they choose to open your introductory email, they’re giving you a gift; repay it by being direct and friendly.
