At this point, every business owner who has a website knows organic search engine traffic is important for success. Understanding how to optimize a site for search engines is a different matter, and many turn to SEO specialists to position their sites as high as possible on Google, Bing and Yahoo results pages. The boom in e-commerce and mobile connectivity has made SEO more meaningful than ever and created a boom in the industry, but as with any rapid-growth sector, not everyone in the SEO business is equally qualified. These phrases are warning signs for SEO content developers who may not give you the best deal.
“We guarantee #1 rankings on Google.”
A blanket guarantee of the most coveted spot on the search engine that accounts for more than 80 percent of searches is the very definition of over-promising. For one thing, it’s vague; taking the top spot for “yoga” is very different from achieving that ranking with “hot yoga class in Long Island.” If you’re first to market with a service and localize your content, you may well land the top spot for your chosen keywords, but a general guarantee of high placement is one no SEO company can deliver every time. Moreover, because Google changes its ranking algorithms hundreds of times a year, even a page that hits number one now could slide into second or third place next week.
Instead, look for SEO content providers who promise specifics: “We guarantee page-one ranking” and “we optimize your site for local traffic” are reasonable statements that a quality SEO content creator can back up with real results.