Setting up a blog is fairly straightforward, but most of those homemade blogs will have few readers. If you host a blog for hobbyists and feature posts on your model train collection or your pet hamsters, that’s probably fine. You’re doing it for the love of sharing information with like-minded people, and your blog will thrive in its niche as long as you maintain it. Business blogging, though, needs a professional look and feel that makes the most of your inbound marketing efforts while engaging readers enough to keep them coming back. Continue reading