The hard sell has its place, but it isn’t on your blog or in your feature articles. Your customers see hundreds of ads in just a few hours on their computers, and if you focus on selling, your message becomes part of the cacophony. Telling, not selling, gives your current and future customers a break from the constant flow of advertising. Ads eventually get tuned out, but information retains its allure.
One reason that “tell, don’t sell” content works especially well in an online context is that your customers already know what they want and are actively seeking the solution to a problem. They most likely found you through a search engine or through word of mouth on social media channels. If they weren’t looking for what you offer, they wouldn’t have Googled you. Because they’re already in the market for your product, you don’t have to give them a push into your virtual storefront; you only need to showcase what you have and let your customers do the rest. Continue reading