If you’ve spent even five minutes searching for a business content provider, you’ve seen this phrase: “Content is king.” Everyone from article spinners to ESL writers uses it, but if the aphorism is true, not everyone is an equally loyal subject to the monarch. Content means more than filling space with the requisite number of keywords and just enough surrounding text to stitch them together, yet content creators that cling to old SEO rules about keyword counts and simplistic back-linking strategies still hold out their wares like the finest cloth for the emperor’s latest robes. Continue reading

Every profession has its own vocabulary. Physicians are used to mixing Latin terminology with their English, and physicists studying subatomic particles ascribe different meanings to “charm” and “strange.” The business realm is no exception, but some business jargon needlessly alienates or bores its readers. You can’t communicate effectively with your staff or customers if you rely on business content that contains more style than substance. Continue reading

Of all the characteristics that separate one writer from another, voice may be the most difficult to quantify. A few lines can tell you whether you’re reading Hemingway or Hawthorne, but detecting subtler differences between contemporaries or describing why you respond differently to websites with the same subject matter is tougher. Continue reading