In all the discussions of Google Penguin updates, shifting search engine algorithms, novel content strategies and social media marketing, one key question sometimes goes unasked: Would you read it? If you didn’t have to edit, proofread and publish your content, would your site still hold your interest or teach you something you didn’t know? The answer isn’t just academic; your SEO strategy depends on it. Continue reading

Decoration and design are often used interchangeably, but they’re vastly different in scope and scale. Consider the difference between interior decorating and interior design. An interior designer plans from the floor up, working with architects and craftsmen to transform a space completely. Decorating is part of the job too, but it’s the final step to a lengthier process. Your writing team should design your business content too. It’s more involved than decorating an empty landing page or blog with words; it’s an integral part of your overall marketing strategy. Continue reading