Readers are like travelers on a train. They get an ever-changing view of the Internet from their smartphones and laptops, but the landscape through which they move remains the same. One bad review from a difficult customer or a volley of negative blog posts from a disgruntled former employee could tarnish your company’s reputation. Even when the bad press isn’t deserved or is later retracted, it remains searchable for anyone who cares to look – including your current and future customers. Continue reading