Do you know who’s reading your content? If you want to build your brand, you should. Until you know who is reading what you publish on your blog, static website or social media channels, you can’t effectively address their wants and needs. Everyone who reads your blog or newsfeed is tacitly saying “Talk to Me;” when your content misses the mark, they assume you must be talking to someone else and tune out your message. Continue reading

“When you hear hoofbeats, don’t expect a herd of zebras,” or so the maxim goes. Many SEO specialists and content creation teams are doing just that, though, due to rumors that Google Zebra is on its way.