Some SEO content providers rely more on quantity than quality. While a flood of keyword-rich content released to article marketing distributors may get your company’s name noticed, not all the attention you receive will be positive. Search engines now penalize thin or spun content; human readers won’t be impressed with low-value articles, either. Continue reading

Content does more than fill space on your website. It’s more than a link delivery system loaded with a certain percentage of keywords. Your content serves a purpose, and the more accurately you define that purpose, the more successful your content provider can be in giving you what you need. By giving your content direction or choosing a content team you can trust to provide that direction, you get more effective writing. Continue reading

When ordering business content for article marketing, landing pages, SEO or social media, some business owners don’t stop to think about what they need that content to do. It’s a placeholder, a way to fill the space on the page more efficiently than just leaving an “under construction” message on the site. Content, to them, is just the stuff that gets wrapped around the important parts such as keywords and links that draw search engines’ attention. What they don’t realize is that search engines no longer look at links and keywords alone. Continue reading