INDUSTRY News
Randall Stross covers the move towards audience buying and how it has negatively affected Yahoo!'s display ad revenue performance.
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The company announced last week that it has landed a $15 million venture financing round led by OpenView Venture Partners.
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24/7 Real Media SVP of Product Nicolle Pangis provides her view (and her company's) about the following question - "Ad Networks: Middleman or Market Maker?"?
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